Ladies at Business Schools: Business School in Spain that Drives the Potential of Women Up

On International Women’s Day on 8^th March, we, as a sustainable business school in Spain that supports diversity would like would like to dedicate this article to the role of women in business.

 Recently businesses all around the world are starting to understand what development experts have long known: investing in women pays dividends. Women are more likely than men to put their money back into their communities, driving literacy and mortality rates down and GDP up.

Making women important in business at all levels was a theme at the World Economic Forum in Davos this year, which hosted a plenary session entitled “Women as the Way Forward” on the potential impact of women on the global economy. On February 1, 2012 some of the most powerful companies in the US (Coca-Cola, Goldman Sachs, etc) have signed on to a worldwide campaign to bring women into economic mainstream. The campaign’s title comes from the notion that over the next decade, the impact of women will be at least as significant at that of China’s and India’s respective 1-billion-plus populations.

Bringing women into businesses creates shared value – it helps companies while empowering communities too. Consumer-product businesses have quickly understood the benefits – for example, bypassing retail and hiring women to build person-to-person distribution channels for everything from cosmetics to beverages. Women can also be the best innovators of the products they use and sell, sometimes transforming their communities with something as small as the knowledge of the optimal use of a household’s single electric light.

When it comes to business education, unfortunately, women only account for 30% of enrollment in MBA programs. Through this is a significant increase over the last 25 to 30 years, it still proves that there is an imbalance within the world of MBAs.

This imbalance has led to new and more enthusiastic students’ recruiting methods. Business schools in Spain and around the world are constantly seeking more qualified female applicants and have become more aggressive in their attempts. They have even begun to adapt their programs and clubs to make them more appealing to business women.

When surveyed, most female MBA graduates have positive things to say about their business school experience. So why is that not so many women enroll into business schools? The most widespread complaints are the following:

Many women do not want to enter the men’s world. They perceive business school as a place where they will not be welcome by the mail-dominated population; There are not enough women role models and business leaders; There are not enough female professors; MBA programs are inflexible and not compatible with personal goals.

Global Business School Barcelona strives to provide an atmosphere conductive to the professional and personal development of women. The goals of our business school in Spain include: to improve visibility of women in business; to offer career development resources to women; to provide opportunities for women to enhance the skills they need to remain competitive in the market place.

We would like to attract more women into the business world by offering a scholarship for women in business, a unique financial aid program in Spain for ambitious women who want to make a difference in this world!!!